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Learn My 5 Legal Ingredients

When it comes to the law and your business, you wonder “I don’t know what I don’t know.” Yes - the law can feel overwhelming, but I’m all about making it easy-peasy so that you can confidently start and grow your business. Here are the five essential legal ingredients every business owner should understand.

Trademarks & Copyrights

Keep Copycats Away with Copyrights and Trademarks

If you’re creating content or utilizing others content, which as a business owner, you likely are – you should have an understanding of how to navigate the topic of copyrights and trademarks. The topic is a confusing one, right? These terms are often incorrectly used interchangeably, however, they have their distinct set of laws and apply to different types of works. Copyright law protects “original works of authorship” – things like books, photographs, designs, and more.  In contrast, trademark law protects the expression used to identify and distinguish a product or service in the marketplace – think business names, logos, slogans, and other commercial signifiers.  As an owner of a copyright or a trademark, you get some pretty nifty rights – including the right to keep others from using your work without your permission.

Take stock of your intellectual property rights and protect your valuable content.  And just as you wouldn’t want someone using your content without your permission, don’t do it with someone else’s work.  Mom was right – the golden rule always prevails.

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