Using Customer Testimonials in Your Marketing

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Do you want to use your customer’s testimonials when marketing your products or services, but not sure about the legal implications?

In this Legal Quickie episode, I cover the legal basics of using testimonials in your business – like on your website, in email copy, or paid social media ads.

Before you start flaunting your customer’s glowing reviews, listen to this episode.

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WHAT YOU’LL LEARN IN THIS EPISODE
  • The #1 source for info about legally using testimonials, endorsements, and more!
  • Why testimonials with specific claims need to have proof to be substantiated
  • Do your testimonials share typical results for using your product or service? Here’s why it matters.
  • Why you can’t use “results not typical” anymore, according to the FTC
  • How to disclose paid endorsements and why the format matters
  • The first step to before using a customer’s testimonial.
RESOURCES WE TALKED ABOUT

REMEMBER…