Kristin Kaplan: Pricing and Planning for Profitability

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There’s an old story about the iconic artist Pablo Picasso that goes something like this…

Picasso was sitting in a Paris café when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin — but not before asking for a rather significant amount of money. The admirer was shocked: “How can you ask for so much?
It took you a minute to draw this!” “No”, Picasso replied, “It took me 40 years”

This struck such a chord with me because I meet a lot of entrepreneurs (me included) who have trouble valuing their work and time. How about you? Do you experience this in your business?

Do you wonder if you’re asking for too much—or not enough—when it comes to pricing?

Do you have a financial plan for your business, or are you getting caught up in the day-to-day of serving your clients or customers, to find out that all that effort is paying you peanuts?

In this episode, Kristin Kaplan explains why pricing and planning are two of the most important factors in running a profitable business. With pricing, it can be a bit tricky to quantify the value of your time, and it’s so common for entrepreneurs to wonder if they’re overcharging or undercharging. Kristin shares some tips to take the guesswork out of it and make sure you’re getting the full value of the work you provide. She also gives some stellar advice on how to increase your profits through business planning. So basically, listening to this episode will help you make you money! {wink}

LISTEN TO THE EPISODE

WHAT YOU’LL LEARN IN THIS EPISODE

  • Where to start in figuring out your pricing (without undercharging!)

  • Where so many new business owners lose money

  • How to build confidence around your pricing and see your real value

  • How to be more productive (and therefore more profitable!) in your business

  • What a business plan should include

  • The one piece of advice that all new business owners need to hear

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