5 Things You Should Know Before Launching an Affiliate Program

If you operate a business with any types of programs, products, courses and other offerings, you may have considered running some sort of affiliate program to recruit others to help share the news. But before you starting recruiting affiliates,  there are a few things to consider before paying referrals to affiliates in exchange for sales those people bring you. In this episode of the Office Talk podcast, I’ll walk you through a few of the best practices to consider when implementing an affiliate program for your business.

LISTEN TO THE EPISODE

WHAT YOU’LL LEARN IN THIS EPISODE

• How screening potential affiliates to ensure a good fit will minimize issues going forward

• Some of the main terms that should be outlined in an affiliate agreement, including compensation structure and affiliate duties

• Don’t forget the FTC! Here’s what you need to know about the text, video and audio affiliates have to use when promoting your products

• Systems you can use to both educate affiliate and to monitor their ongoing compliance to your terms

RESOURCES WE TALKED ABOUT

• Legal Quickie: 4 Essential Things the FTC Wants You to Know Before Endorsing a Company’s Products

• Legal Quickie: 5 Things You Need to Know Before You Use Customer Testimonials in Your Marketing

REMEMBER…

• If you liked this episode, please subscribe to the show on iTunes, and leave a rating and a review. By leaving a review, it helps me reach more people and schedule even more amazing guests.

HERE’S THE TRANSCRIPT OF THIS EPISODE