Posts by Annette Stepanian

What is an Intent to Use Trademark Application?

Working on a new product, service, or business, but not quite ready to launch yet?  If you’ve picked out a name that you’re super excited to use, but haven’t started using it yet, someone could start using that name before you.  Is there anything you can do to prevent that? Absolutely! You can buy yourself…

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Trademarks & Picking a Name for Your Business

You’ve been wracking your brain to come up with a catchy name for your new business, product, or service … then you finally land on the winner! Before you rush off to get a logo created, there’s one extra step you need to take, and it’s really important. In this episode, I’m talking about trademarks…

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5 Legal Tips for Small Business Owners

If you know me, you know I love a good ol’ burrito.  The flour tortilla, the guac, the cheese…. mmmmmm!  Well, believe it or not, building a legally sound business is just like building an epic burrito.    Yup, you read that right… Hear me out…. For many business owners, focusing on contracts, copyrights, and other…

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Understanding Copyrights

When the topic of copyrights comes up, there are a lot of questions! Are a copyright and a trademark the same thing? Can I copyright an idea? How can I monetize my copyrighted content? In this episode, I’ll simplify copyrights using another food analogy and a Harry Potter reference. If you create content (think: written…

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How Licensing Works

A great way to grow your business and your audience is to monetize your existing content through licensing deals with other companies (totally a win-win!).  Is a verbal agreement, maybe an email, enough in these situations? Absolutely not! A solid, detailed licensing agreement is what you need to ensure you retain ownership of your designs,…

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My IVF Story

I’ve been keeping a secret from you for awhile now… and I can finally share this happy news with you!  My husband and I are thrilled to share that our little girl is on her way. We are absolutely overjoyed (and slightly anxious) as we get ready for THE most important roles of our lives.…

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How to Leave a Podcast Review on iTunes

If you’re enjoying the Office Talk Podcast, please take a minute to leave a review. Here are step-by-step guides on how to do it using your iPhone or desktop. THANK YOU! Leaving a review using an iPhone 01 |  LAUNCH APPLE’S PODCAST APP 02 | TAP THE SEARCH BUTTON AT THE BOTTOM RIGHT HAND CORNER…

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My Favorite Business Resources

books I’m an avid reader and often prescribe books like doctors prescribe medicine. Here are some that have made the greatest impact in my business and thinking: The E-Myth Revisited, by Michael Gerber The War of Art, by Stephen Pressfield The 12 Week Year, by Brian P. Moran and Michael Lennington Essentialism, by Greg McKeown The…

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How To Prepare for a Brand Photoshoot

Photography –  it’s something that we all need for our social media profiles, blog posts or our websites.  Yet many of us are not used to being in front of the camera, let alone planning for a photoshoot.  Over the years, I’ve worked with a variety of photographers on photoshoots – whether for my jewelry company, Your…

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