Posts by Annette Stepanian

Protecting Your Future: A Post-Covid Conversation

When the spread of coronavirus resulted in the public having to shelter in place and limited our ability to gather, the events and wedding industry came to a halt.  The current impact of the coronavirus on the industry as well as the uncertainty of planning future events has compelled event professionals to take a closer look…

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Using Customer Testimonials in Your Marketing

Do you want to use your customer’s testimonials when marketing your products or services, but not sure about the legal implications? In this Legal Quickie episode, I cover the legal basics of using testimonials in your business – like on your website, in email copy, or paid social media ads. Before you start flaunting your…

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Does Email Marketing Still Work? With Lesley Clavijo

Is email marketing dead? Absolutely not! But some of the old strategies certainly are. In this episode, I’m chatting with email marketing strategist, Lesley Clavijo. We get super honest about email list size, why email marketing is still more important than social media, the truth behind lead magnets, and so much more! You’ll want to…

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How to Become a Better Public Speaker with Helena Bowen

From speaking on-stage to recording videos for social media and team meetings, public speaking is a vital skill for any entrepreneur –  and you too can learn how to become a better speaker!  In this episode, I’m talking with speaking coach and speechwriter, Helena Bowen. We talk about some (very big) misconceptions about learning to…

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How to Close More Sales with Lindsey Nickel

If hearing the word “sell” makes you shudder, you’re not alone! Sales calls and closing sales can be the most difficult part of being a business owner for most of us, but it doesn’t have to be. In this episode, I’m chatting with long-time wedding planner and wedding business strategist, Lindsey Nickel. Lindsey shares how…

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Pro Tips for Maximizing Profits in Your Event Rental Business with Allison Howell

Running an event rental business comes with its own unique challenges, especially with managing your inventory! In this episode, I’m chatting with long-time event rental pro and co-founder of RW Elephant, Allison Howell. Allison’s insights about inventory management, pricing, and how to stay profitable long-term are fantastic for event rental businesses and other businesses alike.…

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My Favorite Pregnancy Tips

Mamas-to-be, this one if for you! Whether this is your first baby, or you’re adding another member to your family, pregnancy can be different every time. In this episode, I’m sharing my favorite tips, tricks, and advice from friends, family, and my own experience to help you with your first or next pregnancy (guys, share…

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Doing an Annual Legal Review for Your Small Business

When was the last time you sat down and did a legal audit of your business?   If you’re like most business owners, probably never. Likely, it’s low on your priority list.  However, scheduling an annual review of all the legal aspects of your business is a great practice that can help protect you down the…

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This Easy-To-Fix Mistake Cost Her Nearly $25,000

Business horror story alert! Starting a new project with a new client is always exciting, especially when they’ve already paid you!   But what if the project needs to be canceled?  And worse off, what if the client asks for a refund? In this episode, I’m sharing a true story of a service provider who came…

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How I’m Getting My Business Ready for Maternity Leave

Have you ever wanted to take an extended break from your business? Maybe go on vacation, or a sabbatical, or even on maternity leave? Then this episode is for you! I’m sharing how I’m preparing for my upcoming maternity leave, including key ways I’m ensuring that my business can run without me. CHECK OUT THE…

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Legal Roundup: Your FAQs Answered

Is there a legal question that you’ve had knocking around in your mind for a while? Then this is the episode for you! We’re doing a round-up of recent legal questions entrepreneurs and business owners have been asking – the answer to YOUR question may be in here too. CHECK OUT THE EPISODE Subscribe to…

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How to Get Out of a Contract

You never want to start out a relationship thinking about how it will end, right? Well, if you’re talking about your relationship with clients – whether you know it will be a short-term project or not – thinking about the end can save you a lot of stress and frustration! In this episode, we’re talking…

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What is an Intent to Use Trademark Application?

Working on a new product, service, or business, but not quite ready to launch yet?  If you’ve picked out a name that you’re super excited to use, but haven’t started using it yet, someone could start using that name before you.  Is there anything you can do to prevent that? Absolutely! You can buy yourself…

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Trademarks & Picking a Name for Your Business

You’ve been wracking your brain to come up with a catchy name for your new business, product, or service … then you finally land on the winner! Before you rush off to get a logo created, there’s one extra step you need to take, and it’s really important. In this episode, I’m talking about trademarks…

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5 Legal Tips for Small Business Owners

If you know me, you know I love a good ol’ burrito.  The flour tortilla, the guac, the cheese…. mmmmmm!  Well, believe it or not, building a legally sound business is just like building an epic burrito.    Yup, you read that right… Hear me out…. For many business owners, focusing on contracts, copyrights, and other…

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Understanding Copyrights

When the topic of copyrights comes up, there are a lot of questions! Are a copyright and a trademark the same thing? Can I copyright an idea? How can I monetize my copyrighted content? In this episode, I’ll simplify copyrights using another food analogy and a Harry Potter reference. If you create content (think: written…

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How Licensing Works

A great way to grow your business and your audience is to monetize your existing content through licensing deals with other companies (totally a win-win!).  Is a verbal agreement, maybe an email, enough in these situations? Absolutely not! A solid, detailed licensing agreement is what you need to ensure you retain ownership of your designs,…

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My IVF Story

I’ve been keeping a secret from you for awhile now… and I can finally share this happy news with you!  My husband and I are thrilled to share that our little girl is on her way. We are absolutely overjoyed (and slightly anxious) as we get ready for THE most important roles of our lives.…

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How to Leave a Podcast Review on iTunes

If you’re enjoying the Office Talk Podcast, please take a minute to leave a review. Here are step-by-step guides on how to do it using your iPhone or desktop. THANK YOU! Leaving a review using an iPhone 01 |  LAUNCH APPLE’S PODCAST APP 02 | TAP THE SEARCH BUTTON AT THE BOTTOM RIGHT HAND CORNER…

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My Favorite Business Resources

books I’m an avid reader and often prescribe books like doctors prescribe medicine. Here are some that have made the greatest impact in my business and thinking: The E-Myth Revisited, by Michael Gerber The War of Art, by Stephen Pressfield The 12 Week Year, by Brian P. Moran and Michael Lennington Essentialism, by Greg McKeown The…

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How To Prepare for a Brand Photoshoot

Photography –  it’s something that we all need for our social media profiles, blog posts or our websites.  Yet many of us are not used to being in front of the camera, let alone planning for a photoshoot.  Over the years, I’ve worked with a variety of photographers on photoshoots – whether for my jewelry company, Your…

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